Čeština
English
Speaker
ClientologyPrague
Founder & CEO of ClientologyAndrea Nuttall
„I believe that every person, team, and organization has more potential than they can even imagine.“
CX VisionaryExperience StrategistChange Maker
Experience Summit 2026
Experience Design in the AI Era
20 October 2026 • Spojka Karlín
Join In
Days Until Start
137
Who Is the Experience Summit For
- Product Owners
- Segment Owners
- Leaders
- CX Managers & Experts
- Researchers
- Designers
Why Join In
8 Industry
Experts
Get inspired by the stories and know-how of leaders from the most successful companies, both in the Czech market and beyond.
3 Hands-on
Workshops
Equip yourself with the skills for the AI era under the guidance of professionals.
100+ Like‑Minded
People
Connect informally and creatively with pros from product, design, and CX.
Who Will Speak at the Experience Summit
Speaker
PPFPrague
Head of Brand StrategyJakub Petřina
„Brands aren't built on advertising, but on a vision you consistently project into every single detail of your business.“
StrategyBrandCustomer Experience
Speaker
LEGOBillund, DK
Global Head of Preschool AudienceMichaela Edgerley
„As architects of preschool play memories, we nurture creative hearts and curious minds. Every brick click builds the foundation for lifelong brand love and endless play.“
Marketing StrategyResearchProduct
Speaker
SpotifyHanover, DE
Group Product ManagerDejan Krstic
„AI won't replace sound product judgment. It will only amplify it if you give it the right context.“
Data & AIProductInnovation
Speaker
LEGOBillund, DK
Product DesignerKryštof Maliňák
„Great design is built on the ability to truly step into the shoes of those you are creating for. Whatever I design, I want to tell a story that instantly captivates, sparking pure joy and the desire to create.“
DesignCreativityEmpathy
Speaker
Home Credit CZ/SKBrno
Chief People Care & MKT OfficerMiloš Nejezchleb
„Both professional success and personal fulfillment rely on two incredibly demanding skills: relationship building and communication.“
CultureLeadershipEmployee Experience
Masterclass
E.ONPrague
Head of Product InnovationsKateřina Stehlíková
„The best proposition combines skills to create something more powerful than any individual could alone. I judge it by one criterion: Did it move the market?“
StrategyProductInnovation
Masterclass
Komerční bankaPrague
Retail Segments Product OwnerZuzana Mezerová
„The only way to do great work is to love what you do.“
StrategyProductCX
Masterclass
ClientologyPrague
Senior Experience DesignerDaniel Koutný
„Relying on old certainties nowadays means stagnation at best. Real advantage today goes to those who can respond to new technologies and innovate their own capabilities.“
Academy LeaderExperience DesignCX
Masterclass
ClientologyPrague
Product Owner & AI MakerJakub Šťastný
„AI won't create a good product on its own. But when you know what customer need you are solving, it can significantly accelerate the path to a functional solution.“
AIProductInnovationDesign
Masterclass
ClientologyPrague
Senior Experience DesignerLibor Hykeš
„I believe in honest craftsmanship, work well done, and that at the end of every day there should be a well-deserved reward. Ideally pistachio.“
UX / UI DesignExperience DesignCX
Programme
8:15 – 9:00
Registration and Morning Coffee
9:00 – 9:45
Welcome to the Future of CX & Experience Design
A. Nuttall
CX Visionary Experience Strategist Change Maker
9:45 – 10:15
From Speedboats to Ocean-Going Tankers
J. Petřina
Strategy Brand Customer Experience
10:15 – 10:45
From Software to Context: The New Product Lifecycle in the AI Era
D. Krstic
Data & AI Product Innovation
10:45 – 11:15
Coffeebreak
11:15 – 12:00
The Core Philosophy of 'Only the Best Is Good Enough' in the Age of AI
M. EdgerleyK. Maliňák
Marketing Strategy Design Creativity Product
12:00 – 12:30
The Anatomy of a Winning Team: How Relationships and Culture Drive Results
M. Nejezchleb
Culture Leadership Employee Experience
12:30 – 13:00
Panel Discussion with our Speakers and Clientology
13:00 – 14:00
Lunch
14:00 – 15:30
3 Hands-on Workshops: Equip yourself with the skills for the AI era under the guidance of professionals.
Masterclass
D. KoutnýZ. Mezerová
Customer Personas That Drive Growth
Topic: Turning Customer Needs into Business Growth
Takeaway: You'll create a customer segment strategy based on real customer needs - one that helps management make better decisions and gives teams clear direction on what to do tomorrow, next month, and a year from now.
Product Owners Segment Owners CX Managers & Experts Researchers
Masterclass
J. ŠťastnýD. Krstic
From Intent to Prototype in Hours
Topic: Artificial Intelligence and Prototyping
Takeaway: Watch us turn a raw customer need into a bulletproof PRD and a clickable front-end solution using AI – without writing a single line of code.
Product Owners Designers CX Managers & Experts Segment Owners
Masterclass
L. HykešK. Stehlíková
Building a Value Proposition That Wins in the Age of AI
Topic: How to Design a CVP for (AI-Native) Products
Takeaway: You'll uncover hidden customer needs, map your (in) visible competition, and identify opportunities where AI can create real value. You'll then translate these insights into a compelling value proposition that drives business growth.
Leaders CX Managers & Experts Product Owners Segment Owners
15:30 – 16:00
Coffeebreak
16:00 – 17:30
3 Hands-on Workshops: Equip yourself with the skills for the AI era under the guidance of professionals.
Masterclass
D. KoutnýZ. Mezerová
Customer Personas That Drive Growth
Topic: Turning Customer Needs into Business Growth
Takeaway: You'll create a customer segment strategy based on real customer needs - one that helps management make better decisions and gives teams clear direction on what to do tomorrow, next month, and a year from now.
Product Owners Segment Owners CX Managers & Experts Researchers
Masterclass
J. ŠťastnýD. Krstic
From Intent to Prototype in Hours
Topic: Artificial Intelligence and Prototyping
Takeaway: Watch us turn a raw customer need into a bulletproof PRD and a clickable front-end solution using AI – without writing a single line of code.
Product Owners Designers CX Managers & Experts Segment Owners
Masterclass
L. HykešK. Stehlíková
Building a Value Proposition That Wins in the Age of AI
Topic: How to Design a CVP for (AI-Native) Products
Takeaway: You'll uncover hidden customer needs, map your (in) visible competition, and identify opportunities where AI can create real value. You'll then translate these insights into a compelling value proposition that drives business growth.
Leaders CX Managers & Experts Product Owners Segment Owners
17:30 – 18:00
CX Awards Ceremony
18:00 – 20:00
Networking
CX Awards
We celebrate initiatives with a real impact on customers and highlight projects that change the way organizations think, act, and create value for both their customers and employees. All across three distinct categories.
CX Awards Categories
The Experience Impact Award
This is our flagship category, recognizing projects that have demonstrably improved customer experience while delivering measurable value to both customers and the business—whether driven by human intuition or the power of AI. We are particularly looking for:
Innovative products and services (both traditional and AI-native).
New approaches to product design and development (both traditional and AI-assisted).
Success in personalization built around customer needs.
Inspiring ways of working with customer feedback.
Solutions that simplify and elevate customer journeys.
Examples of companies that have authentically woven their brand into the customer experience.
The Employee Pulse Award
This award honors projects and initiatives dedicated to building a workplace culture that develops, motivates, and empowers employees to deliver exceptional customer care. We are particularly looking for:
Companies with a clear EX strategy focused on customer experience.
Practical training, e-learning, and employee academies that bring CX to life.
Programs that support employees in delivering the best possible results for customers.
Great examples of designing internal employee processes based on their real needs.
The CX Changemakers' Award
Behind the numbers and data, there is a human heart beating for CX. We are looking for teams, personalities and leaders living the CX. We celebrate the courage to challenge established practices, contagious energy, and a dedication to building a customer-centric culture across the entire organization. We focus on:
Teams of enthusiasts who fear no challenge, working together to change companies for the better.
The personalities behind your success who inspire, motivate, and fight for a better CX.
Leaders who support their teams in delivering the best customer experience.
CX Awards Step by Step
Project Submission
September 30, 2026Show us how you turn customers into fans. Submit your project and take the first step toward the award.
Finalist Selection & Voting
October 1 – 20, 2026Our expert jury will select the winners of The Experience Impact Award and The Employee Pulse Award, and the attendees of the summit will decide the winner of the CX Changemakers' Award.
Gala Ceremony
October 20, 2026Saving the best for last. We will announce the winners and celebrate together right on stage at the Experience Summit.
Tickets
Secure your spot at the Experience Summit that will move your business and career forward.
Best Value
Team Ticket
5 900 CZK 7 500 CZK
per person • incl. VAT
- Minimum quantity: 3 tickets
- Full-day program & 3 practical workshops
- Premium all-day catering and coffee
- Friendly atmosphere & informal networking
- Payment by invoice
Standard Entry
Individual Ticket
7 500 CZK
per person • incl. VAT
- Ticket for 1 attendee
- Full-day program & 3 practical workshops
- Premium all-day catering and coffee
- Friendly atmosphere & informal networking
- Instant online card payment or invoice
More Than Just a Summit.
We Design a Better World.
Whether you're designing new products or services, developing teams, or looking for inspiration and a like-minded community, we're here to support you.
Clientology
Institute
Our consulting help you effectively manage customer experience, improve team collaboration and drive strategic change.
CX Academy
Help your team gain skills and mindset through e-learning and masterclasses using our proven methodology.
CJ Guide
Customer Journey Guide is a customer journey management platform designed to manage customer experience, align teams, and help individuals become better designers.